John Lewis (a UK department store retailer) is testing graphic e-paper labels to replace traditional paper ones. The new labels show product information, pricing, promotions, QR codes and reviews. The project is being handled by Perhouse and ZDB. ZBD uses bi-stable LCD panels. John Lewis is performing the test at their Exeter shop.

Back in January 2012 we reported about Coop Denmark, Denmark's leading consumer goods retailer, plans to start using ZBD's e-paper shelf labels in their 77 stores. Coop's project is worth $9.2 million.