E Ink announced that its new Advanced Color ePaper(ACeP) E Ink panels has been used by Japan's Toppan Printing and Isetan Mitsukoshi to develop the world’s first color e-paper digital point-of-purchase (POP) sign.

Color point-of-purchase E Ink signage (E Ink, Toppan and Isetan Mitsukoshi) photo

Isetan Mitsukoshi says that the new POP signage will be helpful in reducing paper waste from in-store promotions. Isetan Mitsukoshi will install a prototype in the Isetan Shinjuku store for their “HANABANASAI” campaign that launched a few day ago.

The POP product developed by Toppan and Isetan Mitsukoshi enables a simple content update process through a PC or smartphone for greater operating efficiency and reduced environmental waste. The signage does not require any power at the location of installation for easy mobility around stores when layout changes are needed.

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