January 2022

Content marketing has become a vital part of any marketing strategy, and this is especially true for highly technical markets like the display industry. Today, we published a new video - an online lecture that discusses content marketing techniques and strategies for display industry professionals.

Content marketing involves the creation of articles, videos or any other media types that provide useful content to your audience, thus encouraging user connection, increasing brand awareness and loyalty, and of course generating useful industry leads.

BME has unveiled a new concept car, called the BMW iX Flow, which is covered with E Ink Prism panels that allows it to change colors from black to white:

BMW developed "intelligent design algorithms" that enables to create a dynamic flow when changing the colors. In addition to personalization, a variable exterior also contributes to the efficiency of the vehicle. By nature, a white exterior on hot days would reflect sunlight and conversely, a black exterior on cold days would absorb the sunlight. This could reduce the amount of energy the vehicle uses for heating and cooling the interior.