Content marketing has become a vital part of any marketing strategy, and this is especially true for highly technical markets like the display industry. Today, we published a new video - an online lecture that discusses content marketing techniques and strategies for display industry professionals.
Content marketing involves the creation of articles, videos or any other media types that provide useful content to your audience, thus encouraging user connection, increasing brand awareness and loyalty, and of course generating useful industry leads.
In this lecture, we introduce the idea of content marketing and discuss how to use your website, social media channels and technical content to maximize your company's visibility and marketing impact. The lecture contains many tips on important topics ranging from Google SEO to social media in Asia, which we believe will be highly useful for anyone involved with display industry marketing. We hope you'll enjoy the video!