Dai Nippon Printing (DNP) announced a strategic partnership with E Ink to co-develop and co-market products that use E Ink displays. DNP will use its strong sales network in Japan to market new products targeted at the marketing and sales promotion segment of the retail market, and the security card and smartcard business for the financial and transportation market segments.
E Ink will provide e-paper displays and engineering support to DNP. The two companies will focus on two product types. The first will incorporating E Ink Prism color changing film into retail promotion displays used by retailers for new product launches, in-store promotions and numerous marketing and merchandising activities.