McLaren tests E Ink ads in its racing cars

The McLaren F1 team have placed a small E Ink display on the cockpit of its racing car, as it aims to replace the current sticker-based advertising with something more dynamic and sophisticated.

The integrator is a company called Seamless Digital. This project will enable to rotate advertisers without removing stickers, and sell smaller ad packages (i.e. you can endorse just one 'lap') which may increase revenue.

Posted: Oct 24,2022 by Ron Mertens