Amazon to pull out of the Chinese e-Reader and eBook markets

Amazon decided to pull out of the Chinese e-reader market. The company will stop offering Kindle devices in China by the end of June 2023, and will also stop operating its eBook stores in China.

Amazon Kindle 2016 photo

Customers in China will be able to download the Kindle app until June 2024, and of the devices themselves will continue to operate with the books stored on them.

Amazon did not say why it is pulling out of China. But it seems as if the main reason is the increased popularity of local e-readers in China.

Posted: Jun 03,2022 by Ron Mertens