Sony launched its own crowd funding platform helped to find and finance Sony employees projects. The platform is called First Flight, and two of the first three projects use E Ink displays.

One of the E Ink projects is Sony's FES E Ink watch, that already attempted crowd funding back in 2014. The second project is the HUIS E Ink remote controller - and this one already managed to raise over $72,000 (well past its $40,000 target).