SATA Airlines is set to launch a new ad campaign that was designed by Ynvisible, and uses their "interactive paper" solutions (based on their electrochromics transparent flexible display technology). The campaign includes a printed ad (placed in the September issue of Marketeer magazine) that has a boarding-pass like insert that can show a promotion flight price with the touch of a button.
The inserts were produced at the Guide printing house. This is Ynvisible's largest volume project to date. Last month I posted a review of Ynvisible's interactive gift card, and was quite impressed.