Plastic Logic announced a partnership with RoadAds interactive to develop mobile vehicle displays based on PL's flexible oTFT-based E Ink technology. RoadAds will use 32-inch displays as "digital billboards" on vans, trucks and buses for advertising and information.
RoadAds customers can manage campaigns online, define advertising areas and conditions such as weather or time and get detailed statistics. The campaigns are transferred automatically via 4G and are delivered in real time. The displays are based on 32-inch panels and larger displays can be realized by combining several displays together. RoadAds says that larger display sizes using larger panels (up to 64-inch) are planned for the future.