HP announces a new display technology called Electronic Skins. eSkins is a flexible reflective color film, that can alos display icons or alpha-numeric characters.

HP eSkins technology offers brand manufacturers new ways to personalize their products with an electronically controlled color surface created using HP’s breakthrough roll-to-roll manufacturing platform. Designed to make fine-scale circuitry on plastic substrates, the platform processes flexible screens in rolls rather than individual sheets, offering the potential for more cost-effective manufacturing.

This new device architecture is compatible with roll-to-roll plastic circuits that can be combined with proprietary, electrically controllable “inks” to achieve print-like color performance, as well as transparency. Using a technology similar to color printing, HP is developing the capability to produce specific “ink” colors within the PANTONE MATCHING SYSTEM® range. The vibrant, print-quality colors have excellent visibility in direct sunlight and can electronically shift into a transparent state, revealing the surface below the eSkins film.

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