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E Ink launched a new and interesting product today. It's a monochrome SURF E Ink display that is laminated behind color overlays. It looks like a color display, which is rather neat (you can click on the image to get a higher-res version):

E Ink is launching the new product together with Sino Pac Bank and the Miramar department store, which will use these as flashing point-of-purchase displays in the food courts of Maramar department stores (in Taipei, Taiwan).

Those SURF displays can be made in a wide range of sizes: from a few inches to a few meters for billboards.

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