E Ink announced a new logo and corporate identity to 'combine all of the E Ink portfolio companies under one brand". The new brand "evokes E Ink’s commitment to innovation, emerging markets and the environment".

The corporate signature is a stylized design of the E Ink name and incorporates duality as its theme. The drop of ink on the top right of the “E” represents what writing means to cultural heritage. The connection of the ink drop to the “E” represents the merging of traditional printed text with electronic media.

The new E Ink logo design emphasizes the cultural legacy passed on by technology. E Ink embraces technological advances while respecting human life, human culture and human nature.