E Ink Holdings announced that it partnered with TPV Technology to launch the first 25.3" E Ink Spectra 3100 color display to the transportation and smart retail markets.
The new E Ink display features four-color technology, with black, white, red, and yellow pigments. When used as transportation signage for railways and buses, it can display alerts and reminders, schedules and changes or other notifications for travel. And when applied in the retail field, it can be used as Point-of-Purchase signage to promotion product information, with vivid reds and yellows to attract consumers' attention.
E Ink says that the Spectra display has traditionally been used in shelf labels, and it is happy to see it being introduced to new markets.