In March 2016 Dai Nippon Printing (DNP) announced a strategic partnership with E Ink to co-develop and co-market products that use E Ink displays - mainly targeting the retail market and also security cards and smartcards.
E Ink Holdings now says that the two companies will launch a point-of-purchase (POP) interactive advertising display next month. The POP solution will be based on E Ink's Prism color-variable e-paper technology. The system can "sense consumers' shopping behavior" and display responsive colors and patterns "in line with the sensed behavior". The idea is that such a display will make products more visible and attractive to consumers.