While the design is a copy of the Kindle, the functionality differs. The Kindle does NOT display Chinese, Japanese, Korean, and other foreign languages.
This eBook reader is aimed at overseas markets where Amazon does not have any presence whatsoever (ie, China, Japan, Korea, Taiwan, Singapore, and the rest of the world) and where the Kindle would be useless because it only supports English.
Despite the fact that the Kindle devices are manufactured in China, Amazon has not yet expanded into the international market, in contrast with other competitors such as Sony. Outside of the US, the Amazon Kindle has no brand recognition.
There would not be much point for this company to market its ebook reader in the US, since it would be unable to access the Amazon Kindle ebookstore for reading content.
Until Kindle is ready to go global, if and when, there is a huge market opportunity for these kinds of devices. The Chinese company mentioned here has the right strategy and product, but it is too bad it didn't develop its own product design.
"No one has heard of Amazon"
"No one has heard of Amazon" in China, according to Hanwang Chairman Liu Huanjian in the following article:
www.forbes.com/2009/08/21/kindle-china-sony-intelligent-technology-ebook...
While the design is a copy of the Kindle, the functionality differs. The Kindle does NOT display Chinese, Japanese, Korean, and other foreign languages.
This eBook reader is aimed at overseas markets where Amazon does not have any presence whatsoever (ie, China, Japan, Korea, Taiwan, Singapore, and the rest of the world) and where the Kindle would be useless because it only supports English.
Despite the fact that the Kindle devices are manufactured in China, Amazon has not yet expanded into the international market, in contrast with other competitors such as Sony. Outside of the US, the Amazon Kindle has no brand recognition.
There would not be much point for this company to market its ebook reader in the US, since it would be unable to access the Amazon Kindle ebookstore for reading content.
Until Kindle is ready to go global, if and when, there is a huge market opportunity for these kinds of devices. The Chinese company mentioned here has the right strategy and product, but it is too bad it didn't develop its own product design.